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NPR
National Public Radio wished to evolve their site from a companion to their radio programming into a community-driven site with original Web content. Primary among their goals for the revision: to establish NPR as a digital platform, to enhance and reaffirm NPR’s role as a trusted curator of news and storytelling across a variety of digital channels, and to engage the NPR community.

Schematic assisted in defining overall strategic site objectives, developing new content areas, re-structuring site-wide navigation, overhauling the online graphic look & feel, and defining global page layout. The visuals below represent the look & feel designs delivered to npr's in-house media team at the conclusion of our engagement.

NPR.org


Homepage


Story Page


Book Page




Art Direction & Design
At Schematic
2008 (4,798 views) Filed under Interactive, Strategy 
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